Wednesday, November 26, 2014

Happy Birthday to Us

The Licking County Chamber is celebrating our 100th Birthday next year and we are throwing a huge party!  You won't want to miss it!

Wait, there's another reason you should attend - to listen to an awesome speaker:

We have already started receiving reservations, so get yours in today!

Thursday, October 30, 2014

Earn a Great Living in Licking County!

A team of us have been working on trying to figure out ways to help our employers with the workforce shortage they are facing, especially in manufacturing and skilled trades.

One aspect that we identified is getting more high school students interested in going into the manufacturing and skilled trades fields.  So we created a video for that demographic:

Special thanks to Screen Machine Industries, The Bionetics Corporation and Owens Corning for contributing to this video. And of course, a big kudos to Stand Alone Media House for producing it.

Another group to thank is the Licking County Chamber, Grow Licking County, The Licking County Foundation and AEP Ohio for funding this project.

Tuesday, October 28, 2014

A Look Back at Our Past Leadership

In 2015, the Licking County Chamber of Commerce will celebrate our 100th birthday.  Pretty exciting, huh?

In preparation for this monumental event, I have been doing some digging around in the archives and it has proven to be very interesting.

I recently found a list of the past Chairmen starting from 1959.  I just finished updating it with the data from the past ten years and thought I would share some interesting facts about the make-up of our past 56 chairmen.

6 were women:

Nancy Chiles Dix, W,E. Shrider Company 1985 - 1986
Jennifer Utrevis, The Granville Inn  1999 - 2000
Anne Cairns Federlein, OSUN/COTC 2002 - 2003
Inalee Tan, Thomas General Contracting 2004 - 2005
Kim Lust, State Farm Insurance 2009 - 2010
Caroline Fraker, MedBen * Current Chair  2014-2015

Two individuals served as Chairmen twice:

Kurt Harden, MedBen 2000 - 2001 & 2008 - 2009
Patrick Guanciale, Coldwell Banker King Thompson  1986 - 1987 & 2010 - 2011

Companies who have had the most chairmen:

Park National Bank - 6
MedBen - 4

Industries who have had the most chairmen:

Manufacturers - 15
Financial - 9
Utilities - 5

In looking over the past 56 years of leadership at the Chamber, I am in awe of the men and women who have led this Chamber,  We are very fortunate to have such an impressive lineup in our community.

Thursday, October 23, 2014

Think Like a Millennial

This is a re-post from the blog:

Have a Big Event Coming Up?  For Successful Promotion, Think Like a Millennial

Young people these days…always submerged in their smartphones, tablets and laptops for hours on end – never taking time to appreciate the world and all it has to offer. Well, not only are these young people (“Millennials”) accessing more content and learning more information than ever before, it turns out they have something to teach us about marketing and publicity. Thinking like a Millennial can actually help promote your business’ next event or outing.
Here are some tips to harness the marketing power of the Millennial:
1.)  Millennials like short and sweet messages
The reason so many younger people are flocking towards Twitter and away from Facebook is because the platform offers concise content with less clutter. Millennials know how to tweet something catchy and bold in 140 characters with smart hashtags to emphasize their message.
Use Twitter to build excitement around your next event and engage your community. Create a hashtag for the event that people will begin to recognize and repeat. Smart, short tweets with clever hashtags will intrigue your target audience and create a buzz around your event.
2.)  Millennials are anywhere and everywhere online
So why shouldn’t your business be, too?  Millennials have shown us that using one social media platform to get out a message only covers a small portion of the audience and restricts the type of content they can post.
If you have the means to do so, use different types of social media to promote your next event. Post pictures, messages, hashtags and links to Facebook, Twitter, Instagram, Pinterest, etc.  If the Ice Bucket Challenge has shown us anything, it is that video content is a great way to get attention and support.  Post a short video about your event and business to show your audience what it’s all about!
3.)   “But First, Let Me Take a Selfie.”
We all know of the obsession younger people have with taking selfies, but let’s be honest, you’ve probably taken some too.
During your event, take pictures of what’s going on and post it to social media. Even commission one of your employees to go around and take pictures of themselves or other people doing various things at the event. A live stream of activity will encourage more people to come and check it out.
The bottom line here is to be engaged in and passionate about your event. People will notice your enthusiasm if you post correctly. It will increase community engagement and heighten curiosity about your business and the event.  Be smart.  Be clever.  Be excited.  And embrace your inner Millennial!
Citation: DiRoma, CJ.  “Why You Should Think Like a Millennial to Promote Your Next Event.”  17 Aug. 2014.  <>.

About Tracey Willmott

Digital Marketing Consultant From a small town in Western New York, Tracey knows how to keep things local. If she's not eating, she's usually doing something outdoorsy or teaching spin class....or binging Netflix. Most importantly, she loves being a member of the engagement team, helping $LN businesses and chambers thrive! #shoplocal

Thursday, October 16, 2014

Interesting Answers from Current & Future Politicans

The Licking County Chamber of Commerce is please to present our 2014 Candidate Questionnaire featuring the candidates running for County Commissioner, State Representative, State Senate and Congress in Licking County.

This annual publication provides readers a glimpse into the thoughts from candidates running for a variety of offices in Licking County.

You can access the publication here:

Tuesday, October 14, 2014

What's Save Local Now?

If you aren't familiar with Save Local Now, here is a quick video to get you started:

We hope you will download the app and begin shopping local today!