Thursday, October 23, 2014

Think Like a Millennial

This is a re-post from the blog:

Have a Big Event Coming Up?  For Successful Promotion, Think Like a Millennial




Young people these days…always submerged in their smartphones, tablets and laptops for hours on end – never taking time to appreciate the world and all it has to offer. Well, not only are these young people (“Millennials”) accessing more content and learning more information than ever before, it turns out they have something to teach us about marketing and publicity. Thinking like a Millennial can actually help promote your business’ next event or outing.
Here are some tips to harness the marketing power of the Millennial:
1.)  Millennials like short and sweet messages
The reason so many younger people are flocking towards Twitter and away from Facebook is because the platform offers concise content with less clutter. Millennials know how to tweet something catchy and bold in 140 characters with smart hashtags to emphasize their message.
Use Twitter to build excitement around your next event and engage your community. Create a hashtag for the event that people will begin to recognize and repeat. Smart, short tweets with clever hashtags will intrigue your target audience and create a buzz around your event.
2.)  Millennials are anywhere and everywhere online
So why shouldn’t your business be, too?  Millennials have shown us that using one social media platform to get out a message only covers a small portion of the audience and restricts the type of content they can post.
If you have the means to do so, use different types of social media to promote your next event. Post pictures, messages, hashtags and links to Facebook, Twitter, Instagram, Pinterest, etc.  If the Ice Bucket Challenge has shown us anything, it is that video content is a great way to get attention and support.  Post a short video about your event and business to show your audience what it’s all about!
3.)   “But First, Let Me Take a Selfie.”
We all know of the obsession younger people have with taking selfies, but let’s be honest, you’ve probably taken some too.
During your event, take pictures of what’s going on and post it to social media. Even commission one of your employees to go around and take pictures of themselves or other people doing various things at the event. A live stream of activity will encourage more people to come and check it out.
The bottom line here is to be engaged in and passionate about your event. People will notice your enthusiasm if you post correctly. It will increase community engagement and heighten curiosity about your business and the event.  Be smart.  Be clever.  Be excited.  And embrace your inner Millennial!
Citation: DiRoma, CJ.  “Why You Should Think Like a Millennial to Promote Your Next Event.”  17 Aug. 2014.  <http://smallbiztrends.com/2014/08/millennial-promote-your-event-online.html>.

About Tracey Willmott

Digital Marketing Consultant tracey@savelocalnow.com From a small town in Western New York, Tracey knows how to keep things local. If she's not eating, she's usually doing something outdoorsy or teaching spin class....or binging Netflix. Most importantly, she loves being a member of the engagement team, helping $LN businesses and chambers thrive! #shoplocal


Thursday, October 16, 2014

Interesting Answers from Current & Future Politicans





The Licking County Chamber of Commerce is please to present our 2014 Candidate Questionnaire featuring the candidates running for County Commissioner, State Representative, State Senate and Congress in Licking County.

This annual publication provides readers a glimpse into the thoughts from candidates running for a variety of offices in Licking County.

You can access the publication here:


http://www.lickingcountychamber.com/Contentment/AppDocs/EDocs/Candidates%20Survey%202014.pdf

Tuesday, October 14, 2014

What's Save Local Now?

If you aren't familiar with Save Local Now, here is a quick video to get you started:




We hope you will download the app and begin shopping local today!

Join Our Team at the Chamber

The Licking County Chamber of Commerce is looking for a highly motivated professional to retain and recruit members.

TITLE:  Membership Services Specialist

PERFORMANCE RESPONSIBILITIES:

-Maintain an extensive knowledge of all chamber benefits, programs and events
-Membership database administration
-Update social media sites
-Enhance and promote affinity partnerships
-Assist in membership recruitment activities
-Administrative duties as assigned

DESIRED SKILLS AND EXPERIENCE: 

Candidate must be detail oriented, proficient in Microsoft Office, social media, database administration and possess exceptional verbal and written communication skills.  Candidate must have a high school diploma and bring a minimum of 3 years relevant experience.

This is a part-time position, 20 - 24 hours per week.  Salary range $13-$15 per hour
For consideration, submit a cover letter and resume via mail or email only, to:
Licking County Chamber of Commerce
Cheri Hottinger, President
P.O. Box 702
Newark, OH 43058-0702
Or email chottinger@lickingcountychamber.com


Deadline to apply is October 31, 2014

Tuesday, September 23, 2014

Tuesday, September 16, 2014

Workforce Training Money Available

Workforce Training Money Available

More than 80,000 Ohio employees have already been trained through the Ohio Incumbent Workforce Training Voucher Program and now the state is making a third round of funding available to businesses. This program will make $29.4 million available in Fiscal Year 2015 for employers to enhance the skills of their employees.

The Ohio Development Services Agency will reimburse the employer for up to 50 percent of the eligible training costs, up to $4,000 per employee, after 1) the employer pays the full cost of the training, and 2) the employee successfully completes the training. The maximum amount an employer may qualify for in a fiscal year is $250,000. The company must be in operation for at least 12 months in Ohio to participate.

A pre-application is now available beginning September 15, 2014 for businesses who want financial help to train their current workforce. Applications for the grant program will be accepted for review on September 30, 2014 beginning at 10:00 a.m. 

For more information about the Ohio Incumbent Workforce Training Voucher Program visit http://development.ohio.gov/bs/bs_wtvp.htm.  


For additional assistance, contact Shannon Vanderpool at (614) 644-8560 or Shannon.Vanderpool@development.ohio.gov,  Jennifer Spohr at (614) 466-4184 or Jennifer.Spohr@development.ohio.gov, or Julia Hinten at (614) 728-4878 or  Julia.Hinten@development.ohio.gov

Please note that we have made some positive changes to this year’s application:
·         Eligible NAICS codes are being provided for potential applicants to verify eligibility before applying.
·         Names of individuals being trained along with the last four digits of their SSN, date of birth, and verification of wages are no longer being collected in the application. Rather, they are collected at the time of the reimbursement request. This will make the application process less tedious and reduce the number of amendments being requested.
·         The Window of training has been extended from 11 months to 17 months (August 1, 2014 – December 31, 2015). 

Thursday, September 11, 2014

Chamber Issues Endorsements


The Board of Directors for the Licking County Chamber of Commerce recently voted to endorse the following community levies appearing on the November 4 ballot:

Licking County Library - This is a 1 mill continuing operating levy (renewal).  The first ever operating levy was put on the ballot on May 4, 2010 and passed by 51%.  It was a 1 mill, 5-year levy. The proposed use will be to maintain public library services at all six locations including:  Main Library, Buckeye Lake, Hebron, Emerson R. Miller (west Newark), Mary E. Babcock (Johnstown), Hervey Memorial (Utica) as well as the bookmobile.  The passage of a continuing levy will provide stable long-term funding for the Licking County Library.  

Citizens for Seniors - This is a 1.2 mill, 5-year renewal levy.  The first senior services levy was passed in 1985.  The issue has appeared on the ballot 8 times and has passed each time.  The most recent issue was on the ballot in 2009 and passed with 54.4% of the vote.  Funds from this levy must be used for providing or maintaining senior citizens services or facilities.  The 2010 census showed that 19.8% of Licking County's population was age 60 or older.  The 2020 projections show that rising to 23%.  Approximately 8,000 seniors are provided with service from the Aging Program in Licking County each year.  The Aging Program currently provides 1,000 meals to seniors each day.

Citizens for Children Services - This is a 1 mill, 10-year, replacement levy.  The children services levy was first passed as a 1 mill levy in 1985 for a ten-year period.  In both 1995 and 2004, a 1 mill replacement levy was passed by voters for another 10 years.  In 2013, 1,937 reports of abuse and neglect involving more than 3,000 children occurred in Licking County.  Funds are utilized to assist in the direct care of abused and neglected children by providing funds for children in foster care, aids in adoption services and supportive services such as assistance with shelter and health services.

The Chamber Board of Directors urges you to support these vital community issues by voting YES on November 4, 2014.