Wednesday, November 11, 2009

The Real Thing - Brilliant Marketing

Just finished watching the special on Coca-Cola. Very interesting. For those who know me well, you know that Coke is my drink of choice, no matter what time of the day it is.

Check out this data:

  • Coca-Cola is 123 years old

  • Over 100 million gallons are purchased every day

  • In 1886 is was the original energy drink

  • There are 160 plants in the Continent of Africa alone

So what is it about Coke that has made it the biggest beverage company in the world? Brilliant marketing. Around half of the purchases are made on impulse within the first five seconds in an isle at the store. Brilliant marketing inspires emotion. Brilliant marketing makes it more than a consumer product; it is something that makes the product become a part of the consumers' daily lives.

Check out this new kind of 'pop machine':

No comments: