Thursday, March 10, 2011
Measuring Your Marketing Efforts
Twittergrader gives you a rank based on how influential you are on Twitter. The Chamber's twitter account (Chamberofc) received a 79 out of 100. My personal twitter (Chambercheri) was an 87. I can see we have some work to do.
Cohen also listed some sites that you can use to monitor all your social media efforts like HowSociable and SocialMention.
Bottom line is that if you are trying out social media and aren't keeping track or calculating your ROI, you will never know if it is worth your investment of time and money.