Have a Big Event Coming Up? For Successful Promotion, Think Like a Millennial
Young people these days…always submerged in their smartphones, tablets and laptops for hours on end – never taking time to appreciate the world and all it has to offer. Well, not only are these young people (“Millennials”) accessing more content and learning more information than ever before, it turns out they have something to teach us about marketing and publicity. Thinking like a Millennial can actually help promote your business’ next event or outing.
Here are some tips to harness the marketing power of the Millennial:
1.) Millennials like short and sweet messages
The reason so many younger people are flocking towards Twitter and away from Facebook is because the platform offers concise content with less clutter. Millennials know how to tweet something catchy and bold in 140 characters with smart hashtags to emphasize their message.
Use Twitter to build excitement around your next event and engage your community. Create a hashtag for the event that people will begin to recognize and repeat. Smart, short tweets with clever hashtags will intrigue your target audience and create a buzz around your event.
2.) Millennials are anywhere and everywhere online
So why shouldn’t your business be, too? Millennials have shown us that using one social media platform to get out a message only covers a small portion of the audience and restricts the type of content they can post.
If you have the means to do so, use different types of social media to promote your next event. Post pictures, messages, hashtags and links to Facebook, Twitter, Instagram, Pinterest, etc. If the Ice Bucket Challenge has shown us anything, it is that video content is a great way to get attention and support. Post a short video about your event and business to show your audience what it’s all about!
3.) “But First, Let Me Take a Selfie.”
We all know of the obsession younger people have with taking selfies, but let’s be honest, you’ve probably taken some too.
During your event, take pictures of what’s going on and post it to social media. Even commission one of your employees to go around and take pictures of themselves or other people doing various things at the event. A live stream of activity will encourage more people to come and check it out.
The bottom line here is to be engaged in and passionate about your event. People will notice your enthusiasm if you post correctly. It will increase community engagement and heighten curiosity about your business and the event. Be smart. Be clever. Be excited. And embrace your inner Millennial!