Monday, June 23, 2008
Testimonials - Why They Work
Have noticed that our website has testimonials all throughout the site. Why? Because it sells. Bottom line. When we are putting together a marketing piece for economic development we always use testimonials. There is a comfort level when we know that other people have bought the product or service we are considering and have positive things to say about it. A good read on this can be found at http://www.copyblogger.com/testimonials-social-proof/. Don't let the title of this article scare you away. Keep reading.